Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. A book apart is a quality online store of books and resources that discusses essential and emerging topics regarding web development. The term has been particularly common in web development since the late 1990s. I started active voice after leading a content strategy and ux consulting company for nearly a decade, where i saw the messy insides of all kinds of tech, product, and design teams. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. The elements of content strategy brief books for people who. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy.
Does your facebook content strategy begin with this crucial. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. Content strategy was important in 2011 because most content on the internet was a gigantic, userhostile disaster. Asking right questions is the key to discovering the your true self. Mar 29, 2018 the content strategy podcast is a show for people who care about content. Acknowledgements ive been blessed by the support of so many colleagues and friends over the course of my career, but never more so than during the writing of this book. Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it wouldnt be happening. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research. There are products available such as luke wroblewskis mobile first, aarron walters designing for emotion, ethan marcottes responsive web design and jeremy keiths html5 for web designers. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. The elements of content strategy brief books for people who make. Science of influential web content, colleen jones not just.
She also cites metadata strategy in her widely read book on content strategy. Til then, make do with my book, content strategy for the. This should also be used in other parts of life apart from just becoming a better writer. Authority begins with great ideas, a solid content strategy, and a. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper. Our ebooks support kindle, ibooks, nook and most other readers and devices. Erin kissane is not just the perfect person to tell us how, shes still in the trenches doing it everyday, but now shes written a treatise on just how it gets done, the elements of content strategy. A compelling read for both experienced content strategists and those making the transition from other fields. A book apart the elements of content strategy designing.
Basic principles read this chapter online the craft of content strategy. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. The classic writers handbook, this gives you the golden rule for writing and. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. Content strategy plans for the creation, publication, and governance of useful, usable content. Are an interaction designer or information architect and want to expand your niche a bit. Your content needs a metadata strategy story needle. The components of content strategy linkedin learning.
Kissane explores the roots of content strategy, as well as the methodologies behind the work. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. Kristinas book content strategy for the web was the first book published on the topic. We are delighted to present the third volume in the a book apart series. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi.
Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Erin kissanes book, as a primer on content strategy, will provide you with a short as an information architect, ive. You dont get to decide which platform or device your customers use to access your content. Content strategy for mobile three ways from sunday zeldman. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move.
The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. A book apart publishes highly detailed and meticulously edited examinations of single topics. In my copy, the first four chapters are covered in notes. Both are the perfect size in terms of subject depth and coverage for topics ranging from technical to theory. Even if youve never entertained the idea of writing a book, dont rule it out. The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in english. Jan 01, 2010 im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. Why writing a book is the best content strategy youve never. Two years ago, there wasnt much out there about content strategy. A content book apart august 18th, 2010 yes, content strategy is a real thing that real clients and employers really need. Listen in as they discuss hot topics in digital content and share their expert insight on making content work. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat.
Everything you say here about content and content strategy can apply equally to the creation of a book. Content strategy for the web, kristina halvorson the industry standard primer clout. Im the founder of active voice, a leadership development company on a mission to make work culture better for everyone. The elements of content strategy by erin kissane goodreads. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Feb 11, 2014 10 must reads for content creation and strategy. Why writing a book is the best content strategy youve. The elements of content strategy 2010 edition open library. And what does the content renaissance mean for you.
May 16, 2019 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Nov 05, 2012 this excerpt from karen mcgranes new book, content strategy for mobile, will help you get started. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. The elements of content strategy jason santa maria. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. A book apart, brief books for people who design, write. The book start with why by simon sinek is a great book about how great leaders inspire everyone to take action. Content strategy refers to the planning, development, and management of contentwritten or in other media.
We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Necessarily, the content strategist must work to define not only which. May 31, 2017 yet almost a decade ago, kristina halvorson explicitly cited metadata strategy as one of a number of contentrelated disciplines that deserve their own definition in her seminal a list apart article, the discipline of content strategy. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. A solid content strategy is key to delivering a compelling user experience, whether its a. Kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. A book apart publishes detailed, meticulously edited examinations of single topics. Perfect for people who design, write, and codeand everyone in between. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook only. A book apart the elements of content strategy designing the. Erin kissane content strategy is the webs hottest new thing.
Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. To do content strategy, defined as the planning and leadership of content projects and online publishing endeavors, is to run point. Promo code, save on the elements of content strategy book by erin kissane. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Content strategy is boring and thats ok brain traffic. Erin kissane author of the elements of content strategy. No selection from content strategy for mobile book. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. We still have to make the argument for content strategy, now more than ever. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. The elements of content strategy brief books for people who make websites, no. Back in the webs pleistocene period, i received an email from a young content strategist.
Necessarily, the content strategist must work to define not only which content will be published, but why were publishing it in the first place. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. The first section of this book is organized around these fundamentals. The elements of content strategy brief books for people. Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to. Mobile isnt just smartphones, and it doesnt necessarily mean you are on selection from content strategy for mobile book. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. You probably realize now that the crucial 1st step here is knowing your companys voice. A book apart, read the elements of content strategy book. And i imagine erins book will sit faithfully in service on my.
718 793 991 1267 1657 44 1641 1105 30 24 658 1263 1075 459 155 1078 1323 1355 775 308 249 1312 86 448 244 330 1172 1305 443 223 664 608 324 886 649 1288 134 1320 526 1201 265 414 291 1062 761 1115